What's Hot

    Geek Culture is a Global Phenomenon

    BN-LR036_INDSTA_G_20151211064412

    In an interview with the Economic Times of India, Bonfire’s Steve Rotterdam offers insights into the growth of geek culture and its implications for brand marketers. Economic Times: The Rise of Geek Culture  

    "Passionate super fans are their own demographic — the white-hot core of popular culture who start the fires that spread trends, build brands and secure sales."