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    Better Latte Than Never

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    Seemingly lost amid the clamor of Man of Steel marketing tie-ins ranging from a Gillette-propelled debate over how Superman might shave to Sears overtly promoting itself as “starring” in the movie (and, if you’ve seen the film, they do have a point), is a strategic gem of a promotion orchestrated… Read More

    "Passionate super fans are their own demographic — the white hot core of popular culture that starts the fires that spread trends, build brands and secure sales."