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    Why Geeks Had Nothing (and Everything) to Do with the Success of “The Avengers”

    Avengers Midnight Showing_0

    With the biggest opening weekend ever (over $200 million in domestic box office) and near-unanimous praise, The Avengers is an instant object-lesson in how to do a super-hero movie right. But there’s not a lot of consensus about what that lesson is. The Los Angeles Times claims that the success proves… Read More

    "Passionate super fans are their own demographic — the white hot core of popular culture that starts the fires that spread trends, build brands and secure sales."