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    Where Everybody Knows Your Secret Identity

    To the Batcave: Patrons talk nerdy at the Geek Easy in Winter Park. (Tod Caviness / April 11, 2013)

    In every conversation we have with brands and brand stewards about the marketing might of the geek culture community, we compare the significance of the “friendly neighborhood comic shop” to that of a local bar or, taking it a step further, private speakeasy. Well, one enterprising, progressively minded comic shop… Read More

    "Passionate super fans are their own demographic — the white hot core of popular culture that starts the fires that spread trends, build brands and secure sales."