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    Fan Conventions on the Rise

    SLC Comic Con smashes attendence estimates

    Many brands have recognized – and capitalized on – the growing importance of Geek Culture within the broader mainstream. Perhaps nowhere is this more evident than at gatherings that cater to the “superfan.”  Not too long ago, San Diego Comic-Con was the big daddy, far surpassing all other conventions in… Read More

    "Passionate super fans are their own demographic — the white hot core of popular culture that starts the fires that spread trends, build brands and secure sales."