Wouldn’t it be nice to harness the power and passion of your brand’s users? And to do that in an authentic, positive way? That’s what the “geeks” of the world are all about. Finding what they like and letting the world know about it. Here’s a great example how they… Read More
Bonfire Agency is honored to have been selected by Diamond Select Toys for the creation of the 10th Anniversary logo for Minimates – Diamond’s proprietary line of highly detailed, highly collectible figures and accessories. Unveiled this weekend at the Chicago Comic & Entertainment Expo (C2E2), we think it’s ginormously awesome… Read More
Johanna Draper Carlson of Comics Worth Reading has been discussing ads in comics, and interviewed ComicsUnited’s Kris Longo. Check it out here.
As if you needed further evidence of geeks taking over the world (or #NerdsRule for you twitter enthusiasts), we repeatedly see the press and business bloggers borrowing icons from the pop culture community to explain concepts, make a point and simply attempt to be cool. We’ll let you be the… Read More
On the occasion of completing our first year in business, we’d like to offer a flick of thanks to our friends, partners, clients and colleagues for helping us light the spark that is the Bonfire Agency! Deepest appreciation, as well, to our good friend, Cliff Chiang, for lending us the… Read More
How could this happen? How could the industry experts get it wrong… again? We were a bit surprised to see that the new movie Underworld: Awakening surpassed expectations. This is the fourth movie in the vampire vs. werewolf series from Screen Gems, starring (for the most part) the lovely Kate… Read More
It’s not often it happens, but last year Main Street and Madison Avenue did agree on one thing. Both the general public and the marketing geniuses loved that VW spot featuring a young boy as Darth Vader. It was touted as one of the best of the Superbowl spots. From… Read More
It’s encouraging to see our old pal Fred and Post’s Fruity Pebbles take center stage in the hearts and minds of consumers and retailers. MediaPost recently reported how some very powerful brands (Make-A-Wish, WWE) and celebrities (John Cena, Dwayne “The Rock” Johnson) recently mixed it up publicly. But at the… Read More
Who didn’t feel bad about reading about Hostess’ recent business troubles? That’s because Pop Culture holds their wonderful brands, Twinkies, Ding Dongs, Wonder Bread, etc. in a special place. (And in the spirit of full disclosure, I must reveal that I’ve always been a Ho-Ho man.) These brands have a… Read More