Author: Bonfire Agency

Bonfire Agency Spins Off Comic Book Advertising Network

Geek Riot Media Offers Brand Marketers Expanded Range of Opportunities to Engage with Pop Culture Consumers (April 2, 2014 – East Rutherford, NJ)  – In a move designed to deliver more expansive advertising solutions for brand marketers seeking to connect with passionate pop culture superfans, the founders of Bonfire Agency announced today… Read More

Did Comic-Con Culture Save Basic Cable?

Everyone in Geek Culture knows that the “Comic Convention Season” revs into high gear this weekend with the Emerald City Comicon. The annual Seattle show used to be one of the many small conventions, but now we all are reevaluating that notion. Last year 64,000 fans attended, and this year… Read More

Unconventional Branding Opportunities …at Conventions!

Each year, Comic-Con gets bigger and offers brands like yours more opportunities to connect with vocal, passionate consumers. And just like all your other marketing, the better the planning the more effective the execution…and the results. We always suggest that the time is NOW to start planning for July’s San… Read More

The New York Times Speaks Geek

When the NYTimes Sports Editor, Jason Stallman, needed to report a unique story, he decided to use the language of comics and graphic novels to tell the tale. Reporter Mary Pilon and illustrator Attila Futaki have delivered a gripping story that’s a little different from what you usually find in… Read More

Firestarters working hard for your brand

Wouldn’t it be nice to harness the power and passion of your brand’s users? And to do that in an authentic, positive way? That’s what the “geeks” of the world are all about. Finding what they like and letting the world know about it. Here’s a great example how they… Read More

Bonfire Delivers Big for Minimates

Bonfire Agency is honored to have been selected by Diamond Select Toys for the creation of the 10th Anniversary logo for Minimates – Diamond’s proprietary line of highly detailed, highly collectible figures and accessories.  Unveiled this weekend at the Chicago Comic & Entertainment Expo (C2E2), we think it’s ginormously awesome… Read More

Comics United in the News – Kris Longo Interviewed

Johanna Draper Carlson of Comics Worth Reading has been discussing ads in comics, and interviewed ComicsUnited’s Kris Longo. Check it out here.

Batman Means Business

As if you needed further evidence of geeks taking over the world (or #NerdsRule for you twitter enthusiasts), we repeatedly see the press and business bloggers borrowing icons from the pop culture community to explain concepts, make a point and simply attempt to be cool.  We’ll let you be the… Read More

We Are One!

On the occasion of completing our first year in business, we’d like to offer a flick of thanks to our friends, partners, clients and colleagues for helping us light the spark that is the Bonfire Agency! Deepest appreciation, as well, to our good friend, Cliff Chiang, for lending us the… Read More

Geeks Underestimated Again

How could this happen? How could the industry experts get it wrong… again? We were a bit surprised to see that the new movie Underworld: Awakening surpassed expectations. This is the fourth movie in the vampire vs. werewolf series from Screen Gems, starring (for the most part) the lovely Kate… Read More