In every conversation we have with brands and brand stewards about the marketing might of the geek culture community, we compare the significance of the “friendly neighborhood comic shop” to that of a local bar or, taking it a step further, private speakeasy. Well, one enterprising, progressively minded comic shop… Read More
Any marketer looking for more evidence of the power of the brand loyalist need look no further than their friendly neighborhood comic shop, particularly on a day like today – Wednesday. Because as any comic culture consumer will tell you (if you know how to ask), Wednesday is the day… Read More
It’s the morning after Super Bowl XLVII (and only three years from the sure to be much mocked Super Bowl L) and sprinkled into the annual debate over which brands’ ads scored and which fell short of completion are discussions of the supposed emergence of social media as the MVP… Read More
Wouldn’t it be nice to harness the power and passion of your brand’s users? And to do that in an authentic, positive way? That’s what the “geeks” of the world are all about. Finding what they like and letting the world know about it. Here’s a great example how they… Read More
With pop-culture industry executives, creative talent, and fans all packing their bags for San Diego and Comic-Con International, it seems like the right time to wrestle with the big issue: What’s the difference between a nerd and a geek? As part of the flurry of analysis about ways that the… Read More