Recent Posts

Game On! BONFIRE Teams with INSTIGATOR to Secure Gen Con 2018 Brand Sponsorships

Independent experiential marketing firm INSTIGATOR announced that it has been selected as the marketing and sales agent charged with securing non-endemic sponsorships for Gen Con 2018, the largest and longest running tabletop gaming convention in North America. In pursuit of this effort, the Minneapolis based agency will work in tandem with BONFIRE… Read More

DC’s New Logo: Through a Glass Not So Snarkly

After only four years, DC Comics has changed its iconic logo. Or, more accurately, changed it back. Even if you’ve never read a comic book (we’ve been told that a few of you exist, though I’ve never met one myself), chances are you’ve seen the DC logo if you’ve caught… Read More

Geek Culture is a Global Phenomenon

In an interview with the Economic Times of India, Bonfire’s Steve Rotterdam offers insights into the growth of geek culture and its implications for brand marketers. Economic Times: The Rise of Geek Culture  

Marketing Shifts into Hyperdrive for Resurgent Star Wars

The Force is with us. Business News Network chats with Bonfire’s Ed Catto about – what else? – Star Wars. Marketing Forces Awaken for New Star Wars Movie

Fan Conventions on the Rise

Many brands have recognized – and capitalized on – the growing importance of Geek Culture within the broader mainstream. Perhaps nowhere is this more evident than at gatherings that cater to the “superfan.”  Not too long ago, San Diego Comic-Con was the big daddy, far surpassing all other conventions in… Read More