In every conversation we have with brands and brand stewards about the marketing might of the geek culture community, we compare the significance of the “friendly neighborhood comic shop” to that of a local bar or, taking it a step further, private speakeasy. Well, one enterprising, progressively minded comic shop… Read More
Any marketer looking for more evidence of the power of the brand loyalist need look no further than their friendly neighborhood comic shop, particularly on a day like today – Wednesday. Because as any comic culture consumer will tell you (if you know how to ask), Wednesday is the day… Read More
It’s the morning after Super Bowl XLVII (and only three years from the sure to be much mocked Super Bowl L) and sprinkled into the annual debate over which brands’ ads scored and which fell short of completion are discussions of the supposed emergence of social media as the MVP… Read More
With pop-culture industry executives, creative talent, and fans all packing their bags for San Diego and Comic-Con International, it seems like the right time to wrestle with the big issue: What’s the difference between a nerd and a geek? As part of the flurry of analysis about ways that the… Read More
As a kid growing up in southeastern Queens, I’d often daydream as to what type of car I would drive once I learned how to drive. I knew that it would never be whatever my family’s car happened to be at the time. From the early 60′s through the mid-70′s,… Read More
Our friends at Cornell University have discovered what geek culture – and Bonfire founders and Cornell alums Steve Rotterdam and Ed Catto – have known for decades: superheroic icons can be powerful forces for good when it comes to fostering positive behaviors and attitudes. In a study conducted by the… Read More
With the biggest opening weekend ever (over $200 million in domestic box office) and near-unanimous praise, The Avengers is an instant object-lesson in how to do a super-hero movie right. But there’s not a lot of consensus about what that lesson is. The Los Angeles Times claims that the success proves… Read More