That Twinkie in your Eye

Who didn’t feel bad about reading about Hostess’ recent business troubles? That’s because Pop Culture holds their wonderful brands, Twinkies, Ding Dongs, Wonder Bread, etc. in a special place.

(And in the spirit of full disclosure, I must reveal that I’ve always been a Ho-Ho man.)

These brands have a permanently reserved spot in the nostalgia section of an entire generations’ hearts. And it’s not just from when we were kids, but the relationship has also been built through multiple touch points throughout our lives. As Thom Forbes recently reported, Twinkies are considered the life-blood of programmers.

Such unharnessed passion. This is the perfect example of the tragedy of not embracing and celebrating what makes a brand special, and not reaching out to a passionate community in a clear and authentic voice.

Given the chance, we just know the geek community could have helped knock this one outta the ballpark. Or might there have been way to promote Wonder Bread to a generation of families who understand the realities of the American diet, but yearn for simpler times – even if it’s just once in a while?

I’m reminded of that line from Animal House, “This could be the greatest night of our lives, but you’re going to let it be the worst.” Is that what happened here?

http://www.mediapost.com/publications/article/165651/boomers-lament-the-woes-at-hostess-brands.html