iVerse Media, creators of some of the world’s most popular and widely used technologies for experiencing comics digitally, engaged Bonfire to help reposition their newly enhanced “Comics+” platform to better compete in an ever changing, ever challenging marketplace. First order of business was a major rebranding initiative, evolving their identity into a stronger, more robust “ComicsPlus.” Emphasizing the all-important word “plus,” the new look and attitude evoked exactly what users told us they wanted from the platform – more content, more features, more power and more versatility.
Comic Book Legal Defense Fund
Bonomo Turkish Taffy
Bonfire helped this beloved classic candy brand make a comeback and connect with comic consumers where they live – in their favorite comic shops! Our “Every Smack Gives Something Back!” program paved the way for Turkish Taffy to gain incremental distribution via this specialty channel through an ongoing charitable donation program that benefits the HERO Initiative, an organization dedicated to assisting comic book creators in times of need.
Robin Hood Foundation
Working on behalf of what Fortune has called “one of the most innovative and influential philanthropic organizations of our time” – one whose mission is to alleviate problems caused by poverty throughout the five boroughs of New York – Bonfire’s expertise both in pop culture and in working with some of the most important creative talents in comics were called into service to ignite the passions and open the pockets of the city’s legion of “venture philanthropists.”
Always one of the social calendar’s most prestigious events, Robin Hood’s annual fundraising gala – to be headlined by a performance from Lady Gaga – was repositioned as a gathering of “the forces of good.” Bonfire’s efforts were multifaceted and multimedia, beginning with development of the event logo and design of the benefit invitation…
…leading to the reimagining of the Robin Hood icon as a contemporary superhero…
…which was then incorporated into the design of a “benefit edition” comic book style program brochure…
…and extended to the event environment itself, where 7 original Bonfire-produced “motion comics” ran in simultaneous sync, each bringing to life a different aspect of Robin Hood’s mission – all culminating in a one-night fundraising total of more than $47 million.