Yabba Dabba Delicious!

It’s encouraging to see our old pal Fred and Post’s Fruity Pebbles take center stage in the hearts and minds of consumers and retailers. MediaPost recently reported how some very powerful brands (Make-A-Wish, WWE) and celebrities (John Cena, Dwayne “The Rock” Johnson) recently mixed it up publicly. But at the heart of it all was a 50 year old pop culture brand: the Flinstones.

Or is it a “million-year-old brand”? He does represent the modern stone age family, after all.

The Flinstones is one of those properties that Geek Culture embraces and continually re-engages with. And as long as partners present their promotions and sponsorships with authenticity and care, they’re always welcomed with open arms.

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